Detmold Group is a leading manufacturer of paper and board based packaging products for a diverse range of customers.
The Coffee Club is Australia’s largest home-grown café group of approximately 400 stores.
Challenge
The Coffee Club, in collaboration with Variety - The Children’s Charity, wanted to run a competition for primary schoolers to draw their best Christmas-themed design, with the winning designs to be shown on cups and in stores nationally during the Christmas season.
Part of the challenge was ensuing they had a packaging supplier that could produce and execute a print run of the drawing submissions.
The Coffee Club also required a packaging supplier that understood their brand, wider business needs, customer expectations around packaging, and a supplier that could supply a complete QSR packaging range that included all cup sizes.
Solution
Detpak were able to utilise its owned manufacturing capabilties, along with Launchpad™, our specialist, in-house packaging design agency and in-house R&D lab to help deliver on the campaign from both a design and production perspective.
Result
The result was a successful campaign in market across The Coffee Club stores nationally. The winning designs were clearly printed on-cup with clear co-branding for both The Coffee Club and Variety – The Children’s Charity.
With Detpak’s manufacturing capabilities and design lab, LaunchPad, The Coffee Club were able to receive a printed cup that aligned with The Coffee Club’s total packaging needs, executing the campaign brief.
"Given Detpak’s wide scope of packaging capabilities for QSR, we could execute the Christmas promotion, as well as fulfilling the wider packaging needs for The Coffee Club, providing a complete QSR packaging range from the one supplier". - The Coffee Club
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