Detmold Group is a leading manufacturer of paper and board based packaging products for a diverse range of customers.
A new face at the Detmold Group
Conrad Groenewald is the new Chief Executive Officer for the Detmold Group, a family business with more than 70 years history which is uniquely positioned to take on future focused opportunities in packaging.
An innovative, Australian family-owned and operated business, the Detmold Group provides some of the world’s largest and most iconic brands with sustainable packaging solutions.
Conrad expressed that the area of sustainability is bigger than simply offering environmentally friendly packaging.
“Sustainability is dominating conversations in our industry,” Conrad said.
“But what is not always considered, or front of mind, is the potential positive economic impacts.
“Take the area of waste, yes it has an environmental connotation, but it also has an economic impact.
“For example, packaging a product may extend its shelf life, increasing the value of that product.
“We reduce waste by ensuring the product is not thrown away and that has both an environmental and economic impact."
“The area of sustainability is certainly rapidly changing, but I can see that a holistic approach is the way we need to go," Conrad said.
"Consideration for how we operate, the products we produce, and a clear understanding of our impacts on other industries will help us navigate the area of sustainability.
“Legislation is rapidly changing now.
“There are many suppliers who are taking a back seat and waiting to see what will happen.
“But the Detmold Group is positioned to help create the future, rather than waiting to see what it will look like,” Conrad said.
Conrad said the history of the company, paired with an ongoing focus on innovative solutions is what has positioned the Group to take on future focused opportunities.
“I am very excited for the future of the Detmold Group.
“I see that there are openings for us to continue to experience growth, and look forward to ensuring it is sustainable growth which we achieve.
“I am also respectful of the past and honoured to now play a part in the significant legacy of this great family-owned business,” Conrad said.
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